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Ending
reveal endingWhy Read This?The one-sentence sell. What do you get for showing up to this book, even when it's hard?
Synopsis
Alternate cover edition of ISBN 9780316346627. From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
4.01 ★ (857.8k)
301 pages
2000
Non-fiction
Third Person
Yes
Single Narrator (unspecified)
Malcolm Gladwell
Single
medium
light
low
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